Category Archives: Reputation
New Funding Models
by David Tandet Are grants for operating expenses the new funding model? Short answer: not by a longshot. Long answer: In some instances. The bottom line is that the funding agency is awarding a grant to the nonprofit that gives strong indications it can do what it says it’s going to do. And what it
Nonprofit Mission Integrity
by David Tandet When a nonprofit positions itself as the best organization to provide the solution to a problem, it means staying the course for the distance. Three elements should be present for the agency to accomplish its goals and achieve mission integrity. These elements are fluid and can quickly disappear. Organizations that make attaining
How to Use and Abuse a Good Grant Writer
(if you can find one) by David Tandet PART ONE Finding a great grant writer is like winning the grand slam . . . . . . because there really is no training ground for grant writers out there. There are no minor leagues, and relatively few decent classes. The process of training a grant
10 Reasons To Use Lists In Healthcare Writing
by David Tandet Did you see US News and World Report‘s list of Best Hospitals? How about the Wall Street Journal‘s list of the Best Health Books? Lists are always an efficient marketing tool to position your company in front of the rest. When it comes to healthcare, pharmacology and bioscience, the following reasons demand
“G” is for Grafton’s Methodology
by David Tandet If you’re a fan of detective novels – or just love terrific stories – you know who the late great Sue Grafton — “A” is for Alibi . . . Ms. Grafton told more than one interviewer how valuable for her writing it was for her to take classes to learn about
Jonathan O’Brien’s Right Before You Write
by David Tandet What do well-written screenplays and successful grant proposals have in common? A lot, it turns out. Jonathan O’Brien explains all about it in his classic Right Before You Write. O’Brien’s “Almost World Famous Seven Cs” can be applied to both disciplines. If it sounds like a gimmick, well yours truly is for
Samsung’s Wow, Simple & Inclusive
by David Tandet Samsung had to find a way to separate itself from the rest of the global electronics market. How are they doing it? By being Wow, Simple and Inclusive. The product has to be “Wow” enough to catch consumers’ imaginations. In the crowded electronics arena, that can be a tough one. But for
Make Corporate Bio More Like Resume
by David Tandet Got a call from a colleague recently who had a big problem. As in big bio. My friend was willing to put in all the information the executive wanted, of course. But she wanted to make sure her client realized most readers were going to stop reading after the first paragraph. It’s
Branding Happens
by David Tandet Branding happens. A relationship occurs between your business and consumers whether it’s the one you’re hoping for or not. Take things in the direction you want them to go. Are you a neighborhood hardware store that folks enjoy mulling around in? But you take your time on that special order? You might