Successful Grant Writing Is A Team Sport
by David Tandet Jerry Lynch quoted former Olympic volleyball player Lori Endicott in his sports psychology classic Thinking Body, Dancing Mind: “There are six people on the volleyball court. We all have different strengths, weaknesses, personalities. It creates a dynamic that’s more exhilarating than an individual sport.” In Right Before You Write, Jonathan O’Brien had
Jonathan O’Brien’s Right Before You Write
by David Tandet What do well-written screenplays and successful grant proposals have in common? A lot, it turns out. Jonathan O’Brien explains all about it in his classic Right Before You Write. O’Brien’s “Almost World Famous Seven Cs” can be applied to both disciplines. If it sounds like a gimmick, well yours truly is for
Samsung’s Wow, Simple & Inclusive
by David Tandet Samsung had to find a way to separate itself from the rest of the global electronics market. How are they doing it? By being Wow, Simple and Inclusive. The product has to be “Wow” enough to catch consumers’ imaginations. In the crowded electronics arena, that can be a tough one. But for
Make Corporate Bio More Like Resume
by David Tandet Got a call from a colleague recently who had a big problem. As in big bio. My friend was willing to put in all the information the executive wanted, of course. But she wanted to make sure her client realized most readers were going to stop reading after the first paragraph. It’s
Ads/PR/=??/No!
by David Tandet Nah. Ads and PR are still different. If Stephen King loves your new novel and writes an article saying so? PR. It’s an unpaid plug that’s sure to boost public perception of your baby. Then you buy space on the 10 hottest book discussion websites quoting King’s endorsement? That’s an ad. Bought
Branding Happens
by David Tandet Branding happens. A relationship occurs between your business and consumers whether it’s the one you’re hoping for or not. Take things in the direction you want them to go. Are you a neighborhood hardware store that folks enjoy mulling around in? But you take your time on that special order? You might
Carry On To Web 3.0 Crisis Management
by David Tandet Want to learn Web 3.0 fast? Take on a crisis management assignment. Responding to a state of affairs these days means hitting the net as the situation unfolds. Because video and audio about anything contrary to your interests can be screen accessible immediately. Anything? Anything. Like someone expressing her opinion about something
Direct Mail Postcards: Bed Bath & Beyond Keeps ‘Em Coming.
by David Tandet Kind of surprised to come across a Google page titled “Bed Bath & Beyond: Stop Sending Us Those 20% Discount Cards!” We all get lots of direct mail each week. Some we toss. The rest? (And by the way, there’s no more effective response-directed medium than email. Just be sure you’re not
Reliability
by David Tandet A couple of weeks ago I got the following note from the editor: “Thank you for meeting the commitment to send the feature to Andrea Scott with copy to me before the end of the day yesterday. I know the deadline was very tight, and it’s a pleasure to find someone like
10 Reasons To Use Lists In Your Writing
by David Tandet 1. Numbers give readers something to hang their hats on. We humans are programmed to relate to organized categories. When it comes to learning, we process organized material faster and more completely. If the information you’re providing lends itself to being outlined, why not help your readers out? 2. People want gems