Examples from dozens of health/biotech cover stories, columns, news items:
From Ask the Doctor at Saint John’s :
Colon Cancer: Do I Really Need To Get Tested?
Look at it this way: You’re having a lovely walk in the park- but you might be headed for a 50-foot cliff. Fortunately, just a few steps in the right direction could help you avoid the drop. Wouldn’t you take those simple steps? Well, colon (colorectal) cancer is serious. It’s the fourth most common form of cancer in the U.S. in both men and women. But it’s almost entirely preventable through appropriate screening.