by David Tandet
Want to learn Web 3.0 fast?
Take on a crisis management assignment.
Responding to a state of affairs these days means hitting the net as the situation unfolds. Because video and audio about anything contrary to your interests can be screen accessible immediately.
Anything?
Anything.
Like someone expressing her opinion about something a few seconds ago on Facebook.
Is your media rep ready to —
1) Seek Out
2) Analyze, and
3) Diffuse
Right now?
Because YouTube and Twitter aren’t waiting.
Know your way around social media.
Don’t react.
Act.
As if everything you do depends on it.
It does.